Screw the Bling, Brands Are a Girl’s Best Friend
July 15, 2011
It’s a sunny day outside. And I’m the kind of girl who loves to be outdoors doing something active on pretty July days when I’m serendipitously not in the office. I’m pretty much a gear-head and I think the only adventure sport I’m not fully equipped to engage in is probably ice climbing. (Never say never.) But somehow as I look out the window at a gorgeous day, I’m … {Read More}
SXSW 2012: The Social Graph is a Bloated Corpse
August 5, 2011
We all want to watch that ROCKIN shock-and-awe presentation at SXSW that everyone raves about, right?
While some other sucker is stuck in a session with a mumbler, or picked the panel with the presenter too hung over to show up (yeah, it happens)… there are the lucky few in a sleeper hit sucking up the future with a fire hose. … {Read More}
Seriously, When is the iPhone 5 Release Date?
August 12, 2011
I wake up about 5:00 a.m. to get ready for my train into NYC. As much as I love the city, I’m a full-on country girl. Roots in Texas. I like things quiet. I choose to live “upstate.” I like to spend my nights sleeping in a room that isn’t permeated with the noise of ambulances, irritated taxi drivers, or impatient Westechesterites trying to race home … {Read More}
Are You Marketing Like MacGyver or MacGruber?
December 29, 2010
I just got off the phone with a business consultant I’ve done dozens of campaigns for. He’s one of those guys that makes it fun to dive deep on every topic from brand positioning to operations to product strategy and all points between. And he always feigns amusement at my infamous analogies … {Read More}
The New Yorker Gets Brilliant With iPad Advertising
Mondays immediately take on a magical quality when the first video I happen to watch is something brilliant. All of the sudden, the week has promise. There are still great ideas waiting to be created, and genius has not left the building. No, my Monday morning giddy and rainbows are not a result of a Starbucks overdose. I just love ... {Read More}
Old Spice Inspires New Trust Between Agencies & Brands
Imagine this. Your agency comes in on a Monday morning and tells you they have a proposal. Hear them out. They want to produce 180 commercials over the course of two days. They'll make the media placement with no discussion of CPP or CPM. They'll write the scripts two minutes before ... {Read More}
TEDWomen: Brilliant or Belittling?
I grew up in Texas. (It's no secret if you hear me talk). Forget the podcasts, my relaxed language is tinged with y'alls and drawls. And yes, y'all has both plural and possessive form in case you were curious. I do a pretty good job of keeping it on the down ... {Read More}
Pennsylvania Tourism Gets Foursquare Awesomeness Badge
The land of lush green hillsides and quaint Amish farms has now become the land of Superstars, Adventurers, and Crunks. Pennsylvania Tourism has launched a pretty incredible promotion with Foursquare that encourages tourists and locals to experience everything Pennsylvania has to offer, one check-in at a time. The objective of the promotion is to ... {Read More}
The BrandForward Blog℠
The BrandForward Blog takes a fresh look
at trends in marketing and advertising, technology and social media, with a focus
on how emerging technologies are changing the way brands connect with consumers.
Michelle Tripp is a 
creative director, brand consultant, and marketing
and social media strategist based in New York.