Comments on: Domino’s Didn’t Deliver: Social Media Fail Whale http://michelletripp.com/index.php/2009/04/23/dominos-didnt-deliver-social-media-fail/ The BrandForward Blog℠ provides a fresh look at trends in marketing and advertising, technology and social media, with a focus on how social media and emerging technologies are moving the industry forward and changing the way brands connect with the consumer. Tue, 07 Sep 2010 21:22:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: edward boches http://michelletripp.com/index.php/2009/04/23/dominos-didnt-deliver-social-media-fail/comment-page-1/#comment-6 edward boches Fri, 15 May 2009 16:01:00 +0000 http://michelletripp.com/wp28/http:/michelletripp.com/index.php/sample-post/#comment-6 Hard to imagine that the media will figure it out rather than some amazing new search technique (Web 3.0) that lets a reader become the editor in a semantic friendly way. But who knows. If a media entity worked like Twitter, listening, responding and sharing content that wasn't only its own creation and could automate it somehow, perhaps it would win. @johnabyrne talks and writes a lot about how journalism has to change in the digital age. Maybe he'll figure it out. Let's hope so. Anything that will keep great journalism and content (quality, objective, investigative, third estate stuff that we need) would be a good thing. Hard to imagine that the media will figure it out rather than some amazing new search technique (Web 3.0) that lets a reader become the editor in a semantic friendly way. But who knows. If a media entity worked like Twitter, listening, responding and sharing content that wasn’t only its own creation and could automate it somehow, perhaps it would win. @johnabyrne talks and writes a lot about how journalism has to change in the digital age. Maybe he’ll figure it out. Let’s hope so. Anything that will keep great journalism and content (quality, objective, investigative, third estate stuff that we need) would be a good thing.

]]> By: edward boches http://michelletripp.com/index.php/2009/04/23/dominos-didnt-deliver-social-media-fail/comment-page-1/#comment-7 edward boches Fri, 15 May 2009 16:01:00 +0000 http://michelletripp.com/wp28/http:/michelletripp.com/index.php/sample-post/#comment-7 Hard to imagine that the media will figure it out rather than some amazing new search technique (Web 3.0) that lets a reader become the editor in a semantic friendly way. But who knows. If a media entity worked like Twitter, listening, responding and sharing content that wasn't only its own creation and could automate it somehow, perhaps it would win. @johnabyrne talks and writes a lot about how journalism has to change in the digital age. Maybe he'll figure it out. Let's hope so. Anything that will keep great journalism and content (quality, objective, investigative, third estate stuff that we need) would be a good thing. Hard to imagine that the media will figure it out rather than some amazing new search technique (Web 3.0) that lets a reader become the editor in a semantic friendly way. But who knows. If a media entity worked like Twitter, listening, responding and sharing content that wasn’t only its own creation and could automate it somehow, perhaps it would win. @johnabyrne talks and writes a lot about how journalism has to change in the digital age. Maybe he’ll figure it out. Let’s hope so. Anything that will keep great journalism and content (quality, objective, investigative, third estate stuff that we need) would be a good thing.

]]> By: Michelle Tripp http://michelletripp.com/index.php/2009/04/23/dominos-didnt-deliver-social-media-fail/comment-page-1/#comment-8 Michelle Tripp Tue, 05 May 2009 12:37:00 +0000 http://michelletripp.com/wp28/http:/michelletripp.com/index.php/sample-post/#comment-8 The photo of the Ci Ci's employee washing pizza pans in the alley behind the restaurant is nearly as gross as the Domino's video! Surprised it didn't get the same attention. Granted it has a lot to do with the quality of the Domino's video. But wow. Pretty disturbing. Thanks for the find! The photo of the Ci Ci’s employee washing pizza pans in the alley behind the restaurant is nearly as gross as the Domino’s video! Surprised it didn’t get the same attention. Granted it has a lot to do with the quality of the Domino’s video. But wow. Pretty disturbing. Thanks for the find!

]]> By: Gregg Shields, APR http://michelletripp.com/index.php/2009/04/23/dominos-didnt-deliver-social-media-fail/comment-page-1/#comment-9 Gregg Shields, APR Tue, 05 May 2009 11:54:00 +0000 http://michelletripp.com/wp28/http:/michelletripp.com/index.php/sample-post/#comment-9 Granted, for two days, they swam deeper into the lake of, well, bug slime, and the YouTube they finally came up with wasn't Oscar material, but it was SOMETHING, and SOMETHING had to be done immediately. Without a crisis plan there is no time for creativity.<br />Once they did it, things started to calm down. Perhaps even more amazing is that so many other restaurants haven't even learned what Domino's learned the hard way. Check out what happened a week later at Ci Ci's with almost no response at all. http://setupyourshields.blogspot.com/ Granted, for two days, they swam deeper into the lake of, well, bug slime, and the YouTube they finally came up with wasn’t Oscar material, but it was SOMETHING, and SOMETHING had to be done immediately. Without a crisis plan there is no time for creativity.
Once they did it, things started to calm down. Perhaps even more amazing is that so many other restaurants haven’t even learned what Domino’s learned the hard way. Check out what happened a week later at Ci Ci’s with almost no response at all. http://setupyourshields.blogspot.com/

]]> By: Jeffrey Summers http://michelletripp.com/index.php/2009/04/23/dominos-didnt-deliver-social-media-fail/comment-page-1/#comment-10 Jeffrey Summers Sat, 25 Apr 2009 00:20:00 +0000 http://michelletripp.com/wp28/http:/michelletripp.com/index.php/sample-post/#comment-10 Nailed it! Great job! Nailed it! Great job!

]]> By: Stephen http://michelletripp.com/index.php/2009/04/23/dominos-didnt-deliver-social-media-fail/comment-page-1/#comment-11 Stephen Thu, 23 Apr 2009 13:05:00 +0000 http://michelletripp.com/wp28/http:/michelletripp.com/index.php/sample-post/#comment-11 Michelle, well done. The money shot:<br /><br /><i>Lesson for Domino's: Forget those snappy UPS commercials about moving at the speed of business. Today it's about "moving at the speed of opinion." And you can't be detecting opinion and crafting opinion when you're fumbling around in the pit while everyone else is on the race course.</i>The world is not run by those that are right, the world is run by those that can convince others they are right. <br /><br />Very astute observations, full of insight and cogent analysis. Look forward to reading more of your work. Michelle, well done. The money shot:

Lesson for Domino’s: Forget those snappy UPS commercials about moving at the speed of business. Today it’s about “moving at the speed of opinion.” And you can’t be detecting opinion and crafting opinion when you’re fumbling around in the pit while everyone else is on the race course.The world is not run by those that are right, the world is run by those that can convince others they are right.

Very astute observations, full of insight and cogent analysis. Look forward to reading more of your work.

]]> By: Michelle Tripp http://michelletripp.com/index.php/2009/04/23/dominos-didnt-deliver-social-media-fail/comment-page-1/#comment-12 Michelle Tripp Thu, 23 Apr 2009 11:28:00 +0000 http://michelletripp.com/wp28/http:/michelletripp.com/index.php/sample-post/#comment-12 It surprises me how many people think the Domino's video was good PR. I just came across an AdAge poll (http://adage.com/poll?poll_id=163) asking whether Domino's had the appropriate PR response. Not sure I like the word appropriate because appropriate can mean almost anything. And the poll didn't specify which component of the PR. But the latest results showed 66% in favor of Domino's. These are readers of AdAge. I expected a little more. Just goes to show there's a gap between old school and new school. The whole industry has a long way to go until it understands the impact of social media and how to successfully address it on the most basic level. It surprises me how many people think the Domino’s video was good PR. I just came across an AdAge poll (http://adage.com/poll?poll_id=163) asking whether Domino’s had the appropriate PR response. Not sure I like the word appropriate because appropriate can mean almost anything. And the poll didn’t specify which component of the PR. But the latest results showed 66% in favor of Domino’s. These are readers of AdAge. I expected a little more. Just goes to show there’s a gap between old school and new school. The whole industry has a long way to go until it understands the impact of social media and how to successfully address it on the most basic level.

]]> By: WayneNH http://michelletripp.com/index.php/2009/04/23/dominos-didnt-deliver-social-media-fail/comment-page-1/#comment-13 WayneNH Thu, 23 Apr 2009 10:13:00 +0000 http://michelletripp.com/wp28/http:/michelletripp.com/index.php/sample-post/#comment-13 Michelle: Very insightful, despite people yelling that it was a Domino's win. <br /><br />Domino's missed opportunities to turn an "event" into a huge, long-term win with potentially huge long term gains.<br /><br />It wasn't a total Motrin moment, but I think you nailed it.<br /><br />Wayne Michelle: Very insightful, despite people yelling that it was a Domino’s win.

Domino’s missed opportunities to turn an “event” into a huge, long-term win with potentially huge long term gains.

It wasn’t a total Motrin moment, but I think you nailed it.

Wayne

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