Comments on: Top 10 Tools of the Social Media Swiss Army Knife http://michelletripp.com/index.php/2009/04/30/top-10-tools-of-social-media/ The BrandForward Blog℠ provides a fresh look at trends in marketing and advertising, technology and social media, with a focus on how social media and emerging technologies are moving the industry forward and changing the way brands connect with the consumer. Tue, 07 Sep 2010 21:22:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Big M blog http://michelletripp.com/index.php/2009/04/30/top-10-tools-of-social-media/comment-page-1/#comment-46 Big M blog Thu, 28 May 2009 21:02:23 +0000 http://michelletripp.com/wp28/http:/michelletripp.com/index.php/sample-post/#comment-46 Hi,<br /><br />Really nice and informative blog.Recently came accross your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.<br />Please visit my blog and leave your own comment i am still waiting<br />Thanks for sharing ye useful blog. Hi,

Really nice and informative blog.Recently came accross your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Please visit my blog and leave your own comment i am still waiting
Thanks for sharing ye useful blog.

]]> By: sebinomics http://michelletripp.com/index.php/2009/04/30/top-10-tools-of-social-media/comment-page-1/#comment-47 sebinomics Mon, 04 May 2009 04:09:00 +0000 http://michelletripp.com/wp28/http:/michelletripp.com/index.php/sample-post/#comment-47 Great post, Michelle.<br /><br />I'd just like to share a great quote I read online and cannot remember the name of the author, "You don't need social [media], you want it!" <br /><br />Greetings from Switzerland<br /><br />sebi Great post, Michelle.

I’d just like to share a great quote I read online and cannot remember the name of the author, “You don’t need social [media], you want it!”

Greetings from Switzerland

sebi

]]> By: mathew http://michelletripp.com/index.php/2009/04/30/top-10-tools-of-social-media/comment-page-1/#comment-48 mathew Mon, 04 May 2009 00:13:00 +0000 http://michelletripp.com/wp28/http:/michelletripp.com/index.php/sample-post/#comment-48 Hi Michelle,<br /><br />To answer your first question, I'm currently exploring how social media and networking can help European Union policy development and programme implementation. <br /><br />The policy development part of this, of course, has to touch on politics, and thus marketing. We have the EU Parliament elections coming up, so this is an area with a lot of heat, not much light, and hordes of self-appointed, self-defined 'social media experts' (cf <a href="http://trippmichelle.blogspot.com/2009/03/social-media-experts-are-scary.html?showComment=1238570820000#c8845690149094341833" rel="nofollow">your previous post ...</a>).<br /><br />The programme implementation part, on the other hand, is more about using social media techniques and technologies to create and stimulate Communities of Practice around EU-financed projects - right now, for example, I'm working on creating a CoP for an international Public-Private aeronautic R&D; programme with a 20-year horizon.<br /><br />I'd say these constitute two extra 'backpacks', to use your metaphor, but you'll find some tools in more than one backpack. The 'politics' backpack would include 'social media as a PR tool', while the 'community tool' would be an integral part of both. Hi Michelle,

To answer your first question, I’m currently exploring how social media and networking can help European Union policy development and programme implementation.

The policy development part of this, of course, has to touch on politics, and thus marketing. We have the EU Parliament elections coming up, so this is an area with a lot of heat, not much light, and hordes of self-appointed, self-defined ’social media experts’ (cf your previous post …).

The programme implementation part, on the other hand, is more about using social media techniques and technologies to create and stimulate Communities of Practice around EU-financed projects – right now, for example, I'm working on creating a CoP for an international Public-Private aeronautic R&D; programme with a 20-year horizon.

I'd say these constitute two extra 'backpacks', to use your metaphor, but you'll find some tools in more than one backpack. The 'politics' backpack would include 'social media as a PR tool', while the 'community tool' would be an integral part of both.

]]> By: Anonymous http://michelletripp.com/index.php/2009/04/30/top-10-tools-of-social-media/comment-page-1/#comment-49 Anonymous Sun, 03 May 2009 14:51:00 +0000 http://michelletripp.com/wp28/http:/michelletripp.com/index.php/sample-post/#comment-49 Chadman, I use Outlook Track-It as well. I have a small online store but with lots of E-mails. Outlook Track-It is just a small toolbar so it's great as far as turning Outlook into a big Social Media scene.<br /><br />Marie Chadman, I use Outlook Track-It as well. I have a small online store but with lots of E-mails. Outlook Track-It is just a small toolbar so it’s great as far as turning Outlook into a big Social Media scene.

Marie

]]> By: chadmany2k http://michelletripp.com/index.php/2009/04/30/top-10-tools-of-social-media/comment-page-1/#comment-50 chadmany2k Sat, 02 May 2009 15:15:00 +0000 http://michelletripp.com/wp28/http:/michelletripp.com/index.php/sample-post/#comment-50 good post, michelle. I think you can definitely get lost in social media. I primarily use it for e-mailing and keeping in touch. If I am not on Facebook, I am on Outlook with plugins like <a href="http://www.outlooktrackit.com" rel="nofollow">Outlook Track-It</a> that is a followup email reminder. It's hard for me to keep track of emails on facebook, so just use the Outlook Track-It add-in now. good post, michelle. I think you can definitely get lost in social media. I primarily use it for e-mailing and keeping in touch. If I am not on Facebook, I am on Outlook with plugins like Outlook Track-It that is a followup email reminder. It’s hard for me to keep track of emails on facebook, so just use the Outlook Track-It add-in now.

]]> By: Michelle Tripp http://michelletripp.com/index.php/2009/04/30/top-10-tools-of-social-media/comment-page-1/#comment-51 Michelle Tripp Fri, 01 May 2009 10:39:00 +0000 http://michelletripp.com/wp28/http:/michelletripp.com/index.php/sample-post/#comment-51 Mathew, to answer your question... yes, this post is written with the marketing perspective in mind. Primarily from an agency POV. But just as David brought up recruitment, your thought on leveraging social media for political purposes makes me think there's a need for a post that outlines multiple "backpacks" in addition to just the marketing one. Excellent thoughts. Glad to see lots of new thinking on this topic. Mathew, to answer your question… yes, this post is written with the marketing perspective in mind. Primarily from an agency POV. But just as David brought up recruitment, your thought on leveraging social media for political purposes makes me think there’s a need for a post that outlines multiple “backpacks” in addition to just the marketing one. Excellent thoughts. Glad to see lots of new thinking on this topic.

]]> By: Michelle Tripp http://michelletripp.com/index.php/2009/04/30/top-10-tools-of-social-media/comment-page-1/#comment-52 Michelle Tripp Fri, 01 May 2009 10:33:00 +0000 http://michelletripp.com/wp28/http:/michelletripp.com/index.php/sample-post/#comment-52 David, thanks for bringing up another GREAT social media tool. Your "Recruitment Tool" clearly points out that the Social Media Swiss Army knife can be successfully used for more than just complementing a marketing plan directed at consumers. <br /><br />You shed light on the need for a human resources tool which opens up a whole new backpack! Great suggestion, David. Thanks for coming up with that one! David, thanks for bringing up another GREAT social media tool. Your “Recruitment Tool” clearly points out that the Social Media Swiss Army knife can be successfully used for more than just complementing a marketing plan directed at consumers.

You shed light on the need for a human resources tool which opens up a whole new backpack! Great suggestion, David. Thanks for coming up with that one!

]]> By: David Payne http://michelletripp.com/index.php/2009/04/30/top-10-tools-of-social-media/comment-page-1/#comment-53 David Payne Fri, 01 May 2009 10:14:00 +0000 http://michelletripp.com/wp28/http:/michelletripp.com/index.php/sample-post/#comment-53 Good post. I especially like that the majority of the top 10 are proactive methods to utilizing social networks. But, what about recruiting? Social networks create the perfect platform for an organization to use when it comes to identifying and attracting top talent to their organizations. Think quantum leap from today’s traditional methods of big job boards that attract hoards of active job seekers, leaving a void for passive talent that wants to be in the know but not bombarded by piranhas vying for their services. Social networks create a great outlet for passive talent in that there is now a vehicle for them to be loosely affiliated with companies/communities of interest but with no expectation of commitment. It’s part of the entire reason that social networking exists. We as human beings have an innate desire to be a part of various communities but don’t necessarily want to feel the pressure to participate until the timing is right and we’re ready to engage. For success in recruiting comes from building credibility and a relationship, NOT with the candidates you already know, but with those you don’t yet know. While social media has made it possible for talent to evaluate the market-place through a new level of transparency, it may be even more of a quantum leap for companies that are interested in getting their message/brand in front of the best and brightest that the industry has to offer. I think this is a huge recruiting tool for those who are able to truly “imagine the possibilities.” After all, that’s part of the greatness of a “Swiss Army Knife” isn’t it? Good post. I especially like that the majority of the top 10 are proactive methods to utilizing social networks. But, what about recruiting? Social networks create the perfect platform for an organization to use when it comes to identifying and attracting top talent to their organizations. Think quantum leap from today’s traditional methods of big job boards that attract hoards of active job seekers, leaving a void for passive talent that wants to be in the know but not bombarded by piranhas vying for their services. Social networks create a great outlet for passive talent in that there is now a vehicle for them to be loosely affiliated with companies/communities of interest but with no expectation of commitment. It’s part of the entire reason that social networking exists. We as human beings have an innate desire to be a part of various communities but don’t necessarily want to feel the pressure to participate until the timing is right and we’re ready to engage. For success in recruiting comes from building credibility and a relationship, NOT with the candidates you already know, but with those you don’t yet know. While social media has made it possible for talent to evaluate the market-place through a new level of transparency, it may be even more of a quantum leap for companies that are interested in getting their message/brand in front of the best and brightest that the industry has to offer. I think this is a huge recruiting tool for those who are able to truly “imagine the possibilities.” After all, that’s part of the greatness of a “Swiss Army Knife” isn’t it?

]]> By: Michelle Tripp http://michelletripp.com/index.php/2009/04/30/top-10-tools-of-social-media/comment-page-1/#comment-54 Michelle Tripp Fri, 01 May 2009 09:01:00 +0000 http://michelletripp.com/wp28/http:/michelletripp.com/index.php/sample-post/#comment-54 Thanks for your comments! What I'd love to see is how you're using social media. Which tools have you used, and for what types of situations. Do you have any tool suggestions beyond the top 10? Thanks for your comments! What I’d love to see is how you’re using social media. Which tools have you used, and for what types of situations. Do you have any tool suggestions beyond the top 10?

]]> By: mathew http://michelletripp.com/index.php/2009/04/30/top-10-tools-of-social-media/comment-page-1/#comment-55 mathew Fri, 01 May 2009 01:30:00 +0000 http://michelletripp.com/wp28/http:/michelletripp.com/index.php/sample-post/#comment-55 Hi Michelle,<br />Excellent post. <br /><br />I know you see things from a marketing/branding perspective, but do you see any difference between the above tools and the way political parties, NGOs and others use socialmedia to try and change the world, rather than sell a product? Or is it all the same from your POV?<br /><br />If you're thinking of a followup post, BTW, good and/or bad examples of each type would be great! ;-) Hi Michelle,
Excellent post.

I know you see things from a marketing/branding perspective, but do you see any difference between the above tools and the way political parties, NGOs and others use socialmedia to try and change the world, rather than sell a product? Or is it all the same from your POV?

If you’re thinking of a followup post, BTW, good and/or bad examples of each type would be great! ;-)

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