Comments on: Bing! Microsoft Scores in Razorfish Sell-off http://michelletripp.com/index.php/2009/08/09/bing-microsoft-scores-in-razorfish-sell-off/ The BrandForward Blog℠ provides a fresh look at trends in marketing and advertising, technology and social media, with a focus on how social media and emerging technologies are moving the industry forward and changing the way brands connect with the consumer. Tue, 07 Sep 2010 21:22:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Michelle Tripp http://michelletripp.com/index.php/2009/08/09/bing-microsoft-scores-in-razorfish-sell-off/comment-page-1/#comment-150 Michelle Tripp Mon, 10 Aug 2009 16:31:17 +0000 http://michelletripp.com/?p=528#comment-150 Alex, great response. Totally agree on the anti-trust issues. Of course that's something Microsoft is no stranger to. Alex, great response. Totally agree on the anti-trust issues. Of course that’s something Microsoft is no stranger to.

]]> By: Michelle Tripp http://michelletripp.com/index.php/2009/08/09/bing-microsoft-scores-in-razorfish-sell-off/comment-page-1/#comment-149 Michelle Tripp Mon, 10 Aug 2009 16:29:40 +0000 http://michelletripp.com/?p=528#comment-149 I'm sure the players on both sides are prepared to eloquently defend the deal. At the end of the day it just seems like the timing was a little too strategic for Bing, which naturally leads to the belief that the terms between Microsoft and Publicis (namely the media buy) are a little more definitive than either side is prepared to admit. So far there's been two distinct facts stated that are in direct contradiction. Is there a "minimum, aggregate, guaranteed" expectation? Or is there "no bias or no commitment" and no expectation? Hmmm. I’m sure the players on both sides are prepared to eloquently defend the deal. At the end of the day it just seems like the timing was a little too strategic for Bing, which naturally leads to the belief that the terms between Microsoft and Publicis (namely the media buy) are a little more definitive than either side is prepared to admit. So far there’s been two distinct facts stated that are in direct contradiction. Is there a “minimum, aggregate, guaranteed” expectation? Or is there “no bias or no commitment” and no expectation? Hmmm.

]]> By: Alex Chambers http://michelletripp.com/index.php/2009/08/09/bing-microsoft-scores-in-razorfish-sell-off/comment-page-1/#comment-147 Alex Chambers Mon, 10 Aug 2009 16:06:51 +0000 http://michelletripp.com/?p=528#comment-147 The real individuals who should be shouting foul are not the clients, but other digital agencies. It is not the terms "aggregation" or "minimum" spending that concerns me, but rather "clients will be able to purchase display and search advertising from Microsoft on favorable terms,..." Here, we can read it as Razorfish is getting a discount on top of what they negotiate which is passed back to the client. In the case of Pay-Per-click media - when purchased on the bid model - a client will now pay even less then its competitor regardless of what position the ad appears in, and even if both have the same media spend. At this point Razorfirh has have done its job and done it well. However, this is no longer provides competitive market place, but now starting to smell like an Anit-Trust issue. The real individuals who should be shouting foul are not the clients, but other digital agencies. It is not the terms “aggregation” or “minimum” spending that concerns me, but rather “clients will be able to purchase display and search advertising from Microsoft on favorable terms,…”

Here, we can read it as Razorfish is getting a discount on top of what they negotiate which is passed back to the client. In the case of Pay-Per-click media – when purchased on the bid model – a client will now pay even less then its competitor regardless of what position the ad appears in, and even if both have the same media spend. At this point Razorfirh has have done its job and done it well. However, this is no longer provides competitive market place, but now starting to smell like an Anit-Trust issue.

]]> By: David J. Whelan http://michelletripp.com/index.php/2009/08/09/bing-microsoft-scores-in-razorfish-sell-off/comment-page-1/#comment-137 David J. Whelan Mon, 10 Aug 2009 01:51:42 +0000 http://michelletripp.com/?p=528#comment-137 I always wondering what Microsoft was doing purchasing Razorfish in the first place. That seemed like a "keeping up with the Pages & Brins" move at the time. But maybe the sale is more sinister than the purchase.... I always wondering what Microsoft was doing purchasing Razorfish in the first place. That seemed like a “keeping up with the Pages & Brins” move at the time. But maybe the sale is more sinister than the purchase….

]]> By: Shannon Boudjema http://michelletripp.com/index.php/2009/08/09/bing-microsoft-scores-in-razorfish-sell-off/comment-page-1/#comment-136 Shannon Boudjema Mon, 10 Aug 2009 01:46:48 +0000 http://michelletripp.com/?p=528#comment-136 Bring on the ol' fashioned girls! We absolutely owe clients the best media deal available. I like to divide the agency world in to halves... the half that gets it and the other half that are just a bunch of waiters and waitresses who merely take orders! (sigh) El Diablo! Buahahahaha! Bring on the ol’ fashioned girls! We absolutely owe clients the best media deal available. I like to divide the agency world in to halves… the half that gets it and the other half that are just a bunch of waiters and waitresses who merely take orders! (sigh)

El Diablo! Buahahahaha!

]]>