Comments on: Social Media: So Easy a Caveman Can Do It?

By: Successful Nonprofit Facebook Pages | Boston Interactive's Big Ideas Blog

Successful Nonprofit Facebook Pages | Boston Interactive's Big Ideas Blog — Wed, 18 Nov 2009 17:12:39 +0000

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By: Twitter Trackbacks for Social Media: So Easy a Caveman Can Do It? | Michelle Tripp: The BrandForward Blog

Tue, 01 Sep 2009 23:37:47 +0000

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By: The Social Media Tug of War | Michelle Tripp: The BrandForward Blog

The Social Media Tug of War | Michelle Tripp: The BrandForward Blog — Tue, 01 Sep 2009 19:49:45 +0000

[...] I’ve come across some comments and articles that question whether marketing and branding are dead, and ask where social media [...]

By: Luke Grange

Luke Grange — Tue, 25 Aug 2009 07:19:47 +0000

Walter thank you for pointing this out as I picked up on it also as I read through what is a great Post. Michelle you have put a lot of thought into it the positioning of Social Media in an organisation. In addition to being a marketing discipline its also a powerful knowledge disseminator and a proactive way to draw attention to educational sessions and events.

By: @g2m

@g2m — Tue, 25 Aug 2009 06:53:50 +0000

Thanks for the write-up of the case, it's another important milestone in the evolution of thinking about social media and how to plan for it.

I'm struggling with this comment: "Social media is powerful. It’s a marketing discipline that requires an emphasis on strategic planning."

Most people commenting seemed to agree.

Social media is about the customer experience, and the brand behavior, but surely this is much bigger than being a "marketing discipline"? You know what I mean about all the other parts of the organisation being involved.

I appreciate that in the textbook sense "marketing" is supposed to be holistic and nurturing the brand across all touch points etc. But the 99% reality is that it has degenerated to "branding" and sending out "positioning" "messages" through "channels".

I don't think that it is a recipe for success to bring that mindset into planning for social media – am I wrong?

I'm also pondering if this means that "branding" as a whole is dead, as it would seem to imply sending out these messages – one way. I see you support and use the word "branding" and I'm interested to know how it fits with social media. In short I thought social media would spell the end of "branding".

I'm not saying the end of "brand", nor the end of being responsible for brand, nor even the end of advertising. I'm just thinking that brand has become a whole lot more than marketing/branding as it is practiced today.

Walter Adamson @g2m
Social Media Academy, Australia

By: michelletripp

michelletripp — Fri, 21 Aug 2009 15:54:02 +0000

Thanks for the post, Mike! Chris Brogan made a great point, and yes… the comments bring clarity and depth to his post. My favorite is the concept of "while mastering a skill, there is also usually a mastering of making it look easy." I'm paraphrasing, but the thought is a powerful one.

By: CoachPalmer

CoachPalmer — Fri, 21 Aug 2009 14:57:22 +0000

Here is a related blog post that says it very simply. "Not Rocket Science". The best content are some of the comments to this blog.

http://www.chrisbrogan.com/not-rocket-science/?ds...

Michael Palmer, Life Coach

By: Social Steve

Social Steve — Wed, 19 Aug 2009 21:49:13 +0000

Michelle – how right you are. I continue to be amazed that companies will turn over their communication voice to someone who knows the social media, but has no real marketing experience. Your comment that social media is "… easily the greatest opportunity we’ve ever had for building brands. Or for tearing them down" is spot on.

I do think this creates an opportunity for us seasoned marketing executives that understand social media to lead the successful path.

Social Steve
http://www.socialsteve.wordpress.com

By: michelletripp

michelletripp — Wed, 19 Aug 2009 19:53:28 +0000

Thanks for the comment, Bryna. I really appreciate that you enjoyed it and found truths in it. You make a great point: We're all new to social media but the non-cavemen are those determined to do it the right way. It definitely sounds like you've got the thirst for knowledge and sense of brand respect that social media needs more of. Congratulations on being included in the Top 30 Under 30! I'll check out the list!

By: Bryna

Bryna — Wed, 19 Aug 2009 19:32:46 +0000

I think this is probably the best post on social media I've read all month (and believe me, I've waded through hundreds). As a Communications Specialist at a small marketing firm, even I have to remind myself of the care that needs to be taken with my personal social media accounts (let alone our corporate ones). In an age where everyone's watching…well, everyone's really watching. Unfortunately that means there will be casualties. What's really disturbing is that anyone can call themselves a 'social media expert' and no one bats an eye.

Regardless, I commend you on a post so unique in comment and insight. As an aside, for all those looking for some quality Tweeters to follow, @LenKendall complied a list of the Top 30 Under 30 Tweeters (just posted today). I post it not just because I'm on the list (although I'm excited to be included), but because these are people who are trying to not be the caveman–and succeeding. http://bit.ly/2qLuBR