BrandForward Video | Nike Football: Write the Future
The Wieden+Kennedy Amsterdam shop captured the spirit of the Nike brand and demonstrated how powerful and inspiring a simple truth can be. The creative stays loyal to the Nike simplicity of “Just Do It,” while showing how to move a brand forward while leveraging the core value, which in Nike’s case is clearly “Do.”
In this video, Christiano Ronaldo is seen changing the course of the game, and his future by digging deep and “doing it.”
Campaign Notes: Creative is by Wieden & Kennedy Amsterdam, post-production by The Mill. Directed by Alejandro G Inarritu, director of the films 21 Grams and Babel. The production company is Independent Films. Music: “Hocus Pocus” by Focus.
