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If Marketing Had a Candy Store: ad:tech NY 2010

November 2nd, 2010 Leave a comment Go to comments

buildingjacOctober has been a busy month and November already seems to be putting it to shame. After a whirlwind of marketing and social media events over the last 30 days (where I got to meet Gary Vaynerchuk and Robert Scoble, just to name-drop a few), it’s time for the next conference: ad:tech NY.

And this one is going to be good. Like candy store good.

Ad:tech’s sessions are focused on digital advertising with an emphasis on geo-location, couponing, gaming and virtual currency, social campaign monitoring, new technology products, and digital strategy.

I’m literally licking my lips.

With a jam packed schedule of can’t-miss sessions, I’ll be lucky to scrape up enough time to make the expo rounds and count gumballs for a free iPad.

The hardest part was choosing from the deep bench of yummy digital flavors. Too many sessions, too little time. But here’s the verdict. I’ll be live tweeting from:

Virtual Goods & Virtual Worlds: Not a Passing Fad, This Is Big Brand Business

Putting Real People Back Into Marketing—A New Discovery in Human Behavior Promises to Change Marketing Thinking

Keynote Presentation— Foursquare’s Dennis Crowley: Engaging the Geo-Local Consumer

Syncapse Sponsored Workshop: How the World’s Leading Brands are Managing Global Campaigns with the Syncapse Platform

Coupons + Social Media + Mobile: The Digital Future of Promotions

If you haven’t registered, there’s still time to pick up a full conference pass. Or if you just want to go for the networking, expo hall passes are going for $50 until the day before the event. ($100 if you register at the door). For the full schedule of events, check out the ad:tech site:

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