Comments on: Killing the Coupon

By: Don Hogan

Don Hogan — Wed, 08 Dec 2010 19:30:00 +0000

It is interesting that the geo-local crowd is bent on coupons and check-ins. I believe that SCVNGR is on to something with its “game-mechanics” and might open the door for more game-oriented geo-local services. The reason why I don’t think that SCVNGR is going to be company to do this is that (in my opinion) in order to become mainstream check-ins will have to be ditched.

It sounds a little counter-intuitive to say that checking in is not a part of geo-local but SAYING you are at a place doesn’t count as a game mechanic nor is it really that fun. I think that the requirements for geo-local to go mainstream are motivating the individual to accomplish goals/tasks individually with out the need to let the world know, motivating the business/brand to create a unique experience for the individual, and for the experience of the goal/task be the driving motivator for the individual.

A little circular but I think thats what would make it engaging. The strongest point I could make is that I don’t think it will be a check-in based service that will push this boundary.

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lbs + nfc = the future of saving. « Under The Social Influence — Tue, 23 Nov 2010 13:19:14 +0000

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By: lbs + nfc = the future of the coupon. « the new commerce

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By: Wildpokerman

Wildpokerman — Tue, 16 Nov 2010 14:01:00 +0000

Coupons aren’t marketing opportunities. They are price discrimination for firms engaged in monopolistic competition.

By: Drink Recipes

Drink Recipes — Tue, 16 Nov 2010 08:37:00 +0000

HI a coupon is usually time limited and now geo-limited – the opposite of an ongoing relationship with a customer and experiential advertising.

Interesting report, thanks.

By: michelletripp

michelletripp — Mon, 15 Nov 2010 18:36:00 +0000

Thanks for the comment, Steve! You nailed it when you said it’s about fear. If you’d seen the panel you’d probably agree it also felt like the proverbial “ostrich with the head in the sand.”

Yes, the word coupon has a stigma that is probably driving some of the immediate backlash, but essentially the issue is that coupons are an easy, obvious solution… and baking in brand goodness takes creativity, strategy, and actual work!

By: Tweets that mention Killing the Coupon | The BrandForward Blog -- Topsy.com

Tweets that mention Killing the Coupon | The BrandForward Blog -- Topsy.com — Mon, 15 Nov 2010 17:11:00 +0000

[...] This post was mentioned on Twitter by Michelle Tripp, steveolenski, SCVNGR, FKU, Kyle and others. Kyle said: killing the coupon http://bit.ly/aWncbQ [...]

By: steveolenski

steveolenski — Mon, 15 Nov 2010 16:29:00 +0000

Hi Michelle,

A very intriguing topic you’ve touched on… I think a lot of this (this being the panelists attitude toward young Seth) can be couched under the heading of FEAR.

We fear what we do not know… we FEAR what is different.

I also happen to think that the connotation of the word “coupon” is at play here.

People’s (businesses & general public alike) perception of the word “coupon”… would make for a fascinating survey re: what is your perception or what;’s the first thing you think of when you hear “coupon”… Does the word in some way “cheapen” the product, service or ware in question?

Or does it have the opposite effect and entice you to try the product, service or ware in question?

Very, very interesting topic for sure…

Thanks Michelle!
Steve O