About Michelle

Michelle Tripp is an award-winning Creative Director, Brand Consultant,
and Marketing and Social Media Strategist based in New York. Michelle regularly travels across the U.S. helping clients execute marketing,
branding, and social media campaigns to increase business profitability
and build brand value.

Background

Strategic Marketing & Brand Consulting

Michelle’s marketing and brand consulting experience includes clients in banking and finance, hospitals and healthcare, higher education, wireless, pharma, energy, technology, sports and events, government agencies, beverages, media, luxury brands, and consumer services.

Advertising Creative

Beginning her advertising career as a dual creative Writer and Art Director, Michelle has been responsible for the concept and creation of hundreds of print projects and more than 30 award-winning TV commercials including the role of Director on nearly a dozen spots. For her combined print and broadcast work, Michelle has received numerous creative and marketing awards and Best of Shows, including 16 Tellys, an IECF Astrolabium (Japan), The Gold CASE Award, New York Globals, and ADDYs.

Social Media

Since the early days of social media, Michelle has been exploring social networks. After signing up for AOL’s v1.0 community site in 1993, Michelle eventually designed her first commercial portal in 1998. As a social media strategist, Michelle has extensive knowledge and experience using various forms of social media, and is an avid new media researcher, creative technologist, and early adopter. Her experience includes developing site structure, content, and community strategies, including projects for national brands.