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The BrandForward Top 10 Podcast: Week of July 19th, 2010

July 18th, 2010 View Comments

podcastbwphoto1
Hootsuite. Old Spice. Ann Taylor. MailChimp. The First Amendment. Did you miss anything last week? Keep your finger on the pulse of social media and what’s next in marketing with The BrandForward Top 10 Podcast. It’s packed full of the week’s top stories, video memes, TV spots, and breaking social media developments on the web. Everything is condensed into a news-style podcast, available on iTunes each Monday. To subscribe, search “brandforward” in the iTunes store.


Podcast

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Please note: This embedded player is Flash-based. iPhone, iPod, and iPad users can access the podcast directly through the iTunes store.


Podnotes

10. Award-Winning Creative is 11X More Effective.

9. Writers Beginning to Circumvent Traditional Publishers, Go Directly to iTunes Store.

8. 2010 Holiday Shopping Season Predictions Point to Curtailed Spending.

7. Apple Defends Against “Antennagate” Accusations.

6. MySpace Recreates Profiles to Resemble Facebook.

5. U.S. Appeals Court Strikes Down 2004 FCC Indecency Policy.

4. Hootsuite Launches New Features, Inspires Criticism.

3. Man Sues Facebook for 84% of the Company.

2. Old Spice Viral Video Tweets Take Internet By Storm.

1. Reports Show Creativity in American Children is Dropping.


BrandForward Recommended: Blog Posts & Articles

Adweek: “Maybe the Midlife Crisis Isn’t Bogusky’s” by Warren Berger

Advertising Age: “It’s Time to Prepare For the End of the Web As We Know It.” by Steve Rubel


BrandForward Recommended: TED Talk

“When Ideas Have Sex” by Matt Ridley. 16 minutes



BrandForward Recommended Presentations:

What the F**k is Social Media NOW?
View more presentations from Marta Kagan.


This Week’s Apps

Google App Inventor

FaceTime Portrait

Firefox Home iPhone App


This Week’s Spots to Watch

American Express: “Open – Reveille”



Videos Worth Watching

Google “App Inventor” Demo




Facebook Theatrical Trailer




Apple Fan Video: Antennagate




Brigham Young University: BLL Library Old Spice Parody Video



Marketing Technology

MailChimp Adds Facebook Like Button To Email Campaigns


Consumer Technology

Apollo News Aggregator


Social Media Promotion

Ann Taylor’s “25% Off For Mayors” Foursquare Promotion


To report a news story or event, or to recommend a book, blog, or video for next week, send a tweet to @michelletripp or label your tweet with #brandforward.

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The BrandForward Top 10 Podcast: Week of July 12th, 2010

July 11th, 2010 View Comments

podcastbwphoto1YouTube, Facebook, Domino’s, Fast Company, Nissan, Bing. Did you miss anything last week? Keep your finger on the pulse of social media and what’s next in marketing with The BrandForward Top 10 Podcast. It’s packed full of the week’s top stories, video memes, TV spots, and breaking social media developments on the web. Everything is condensed into a news-style podcast, available on iTunes each Monday. To subscribe, search “brandforward” in the iTunes store.


Podcast

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Please note: This embedded player is Flash-based. iPhone, iPod, and iPad users can access the podcast directly through the iTunes store.


Podnotes

10. Twitter Exploring Possibility of Promoted Tweets for Individual Users.

9. YouTube Aiming To Become Entertainment Content Portal.

8. Facebook Users Experiencing Facebook Fatigue.

7. Teens Experiencing Facebook Fatigue.

6. One in Four Americans Surf Internet While Watching TV.

5. Google Secretly Invests $100 Million In Zynga to Prepare For Launch of Google Games.

4. Domino’s Launches “Real Beauty” Campaign For Pizza.

3. YouTube Looking For Reality TV Style Content on July 24th.

2. Foursquare Launches Layered Locations Feature.

1. Fast Company Launches Controversial “Influence Project.


BrandForward Recommended: Blog Posts & Articles

Mashable: “5 Social Media Trends to Watch Right Now” by Barb Dybwad

CFO.com: “The Cost of Social Media Phobia.” by David McCann


BrandForward Recommended: TED Talk

“Let’s Raise Kids to be Entrepreneurs” by Cameron Herold. 22 minutes



This Week’s Apps

Dunkin’ Run

Ben & Jerry’s “Scoop of Happiness”

Status Magic


This Week’s Spots to Watch

Microsoft Bing: “Los Links”


Videos Worth Watching

Nissan “Leaf iAd”




Sarah Palin “Mama Grizzlies”




“The Social Network” Movie Teaser Trailer #2



Marketing Technology

Trendstream’s GlobalWeb Index


Consumer Technology

Canon’s Wonder Camera


Social Media Promotion

TNT’s “The Closer” Bag Social Media Promotion With Zappos


To report a news story or event, or to recommend a book, blog, or video for next week, send a tweet to @michelletripp or label your tweet with #brandforward.

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The BrandForward Top 10 Podcast: Week of July 5th, 2010

July 5th, 2010 View Comments

podcastbwphoto1Nike. Old Spice. Facebook. Alex Bogusky. Foursquare. Did you miss anything last week? The BrandForward Top 10 Podcast assembles the top stories, video memes, TV spots, and interesting social media developments on the web. Everything is condensed into a news-style podcast, available on iTunes each Monday. To subscribe, search “brandforward” in the iTunes store.

Also included in the podcast are recommended TED talks, books, blog posts, and available white papers. The week’s upcoming tech and social media events are also listed, including the official Twitter hashtags. The podnotes below are filled with links and embedded video to make for easy one-stop access to the week’s most relevant marketing and social media content.


Podcast

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Please note: This embedded player is Flash-based. iPhone, iPod, and iPad users can access the podcast directly through the iTunes store.


Podnotes

10. Facebook Launches New Facial Recognition Feature.

9. Nike “Write the Future” Spot Accused of “Cursing” World Cup Stars.

8. Google Redesigns Google News.

7. Google Embraces Advertising Transparency With “Power Eye” Service.

6. Consumers Creeped Out by Targeted Ads.

5. Alex Bogusky Resigns From MDC Partners and Crispin Porter + Bogusky.

4. The History Channel is Latest to Promote Foursquare Affiliation.

3. Apple Faced With Mounting Customer Issues.

2. Food Brands Integrating Traditional With Social Media.

1. Foursquare Brings in a $20 Million Pay Day With Second Round of Financing.


BrandForward Recommended: TED Talk

“Clay Shirky: “How Cognitive Surplus Will Change the World.” 13 minutes.



This Week’s Apps to Watch

Layar

Hellotxt

Mad Men Yourself


This Week’s Spots to Watch

Old Spice “Questions”
Agency: Wieden + Kennedy




Huggies “I’ve Got Chic In My Pants”
Agency: JWT New York




Verizon “Towers”
Agency: McGarryBowen



This Week’s Featured Blog Post:

Alex Bogusky: The First Cannes Lion For Not Advertising At All.


BrandForward Recommended: White Papers and Presentations

The Unprecedented Potential of Millenial Marketers by Carol Phillips of Brand Amplitude.
Published in iMedia Connection. 4 Pages. Free.


Videos Worth Watching

Absolut Vodka “Lemon Drop” Trailer




Domino’s “Pulling the Cheese”
Agency: Crispin Porter + Bogusky




Isaiah Mustafa Reveals Secrets Behind Old Spice Commercial

As Seen On: G4’s Attack of the Show


To report a news story or event, or to recommend a book, blog, or video for next week, send a tweet to @michelletripp or label your tweet with #brandforward.

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The BrandForward Top 10 Podcast: Week of June 28, 2010

June 27th, 2010 View Comments

podcastbwphoto1Google, Facebook, Hulu, Kindle, Twitter. Did you miss anything last week? The BrandForward Top 10 Podcast assembles the top stories, video memes, TV spots, and interesting social media developments on the web. Everything is condensed into a news-style podcast, available on iTunes each Monday. To subscribe, search “brandforward” in the iTunes store.

Also included in the podcast are recommended TED talks, books, blog posts, and available white papers. The week’s upcoming tech and social media events are also listed, including the official Twitter hashtags. The podnotes below are filled with links and embedded video to make for easy one-stop access to the week’s most relevant marketing and social media content.


Podcast

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Please note: This embedded player is Flash-based. iPhone, iPod, and iPad users can access the podcast directly through the iTunes store.


Podnotes

10. Linkedin Announces Increased Functionality for Groups.

9. Kindle and Nook Prices Drop Below $200.

8. California Eyes License Plate Advertising as New Revenue Stream.

7. Google Voice Now Available to Everyone.

6. FTC Gives Twitter Official Warning Over Security Weakness.

5. Facebook Declares War on Google With Open Graph Search Results.

4. Google Rumored to Have New Social Network in the Works.

3. YouTube Wins Copyright Infringement Case Against Viacom.

2. Coca-Cola Reports Significant Response to Twitter Trending Topics Experiement.

1. Hulu in Talks With Various Networks to Add Shows From Popular Networks.


BrandForward Recommended: Books

The Bucket Brigade by Bud Caddell


BrandForward Recommended: TED Talk

Marian Bantjes “Intricate Beauty by Design.” 16m



This Week’s Apps

Siri Virtual Assistant

Rec.fm


This Week’s Spots to Watch

BP “Darryl Willis Claims Response”
Agency: Purple Strategies




Shell “Let’s Go”
Agency: JWT London




State Farm: Magic Jingle – Parking Lot
Agency: Translation



This Week’s Featured Blog Posts:

Do We Still Need Titles?
From Creativity Unbound. By Edward Boches

Are We Learning to Get it Right?
From Adweek. By Michael Drexler.

Social Media, Engagement Has its Rewards.
By Brian Solis.


Videos Worth Watching

Forever 21 Times Square Digital Billboard

RSA Animate: “The Empathic Civilization”




Volkswagen: Driven By Fun




The Social Network: Teaser Trailer



To report a news story or event, or to recommend a book, blog, or video for next week, send a tweet to @michelletripp or label your tweet with #brandforward.

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The BrandForward Top 10 Podcast: Week of June 21st, 2010

June 20th, 2010 View Comments

podcastbwphoto1Did you miss anything last week? The BrandForward Top 10 Podcast assembles the top stories, video memes, TV spots, and interesting social media developments on the web. Everything is condensed into a news-style podcast, available on iTunes each Monday. To subscribe, search “brandforward” in the iTunes store.

Also included in the podcast are recommended TED talks, books, blog posts, and available white papers. The week’s upcoming tech and social media events are also listed, including the official Twitter hashtags. The podnotes below are filled with links and embedded video to make for easy one-stop access to the week’s most relevant marketing and social media content.


Podcast

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Please note: This embedded player is Flash-based. iPhone, iPod, and iPad users can access the podcast directly through the iTunes store.


Podnotes

10. Facebook “Like” Button Significantly Increases Traffic to Blogs.

9. CBS Launching New Social Media-Driven Reality TV Show.

8. YouTube Experimenting With News Feed That Includes Pro and Amateur News Content.

7. Twitter Followers of Celebrities Found to Have Low Influence.

6. Consumers Creeped Out by Targeted Ads.

5. Insurance Companies Using Social Media to Determine Rates.

3. New York Times Launches Beta620 Site, Looks to Develop Stand-Alone Products.

2. Twitter Launches “Places” Feature.

1. MySpace Loses Co-President, Plans Site Rebranding and Relaunch, Searches for Creative Agency.


BrandForward Recommended: Books

Rework by Jason Fried and David Heinemeier Hansson






BrandForward Recommended: TED Talk

“Richard St. John: Success is a Continuous Journey.” 4 minutes.



This Week’s Apps to Watch

Best Buy’s Movie Mode

MDC Partners’ Stalk Talent Web App/Site

Awareness, Inc.’s Awareness Social Marketing Hub


This Week’s Spots to Watch

McDonald’s “Come As You Are”




Wilson “Feel More”



This Week’s Featured Blog Posts:

10 Reasons That Eco-Efficiency Will Be the Next Big Game Changer.
From What’s Up Below Deck/Landor. By Trevor Wade.

Why Facebook Can’t Genuinely Connect People.
From Mashable. By Ori Brafman.

Archetypes at Work.
From Seth’s Blog. By Seth Godin.


BrandForward Recommended: White Papers and Presentations

The Value of a Facebook Fan: An Empirical Review
From Syncapse. Free.


Videos Worth Watching

The Making of the Dodge Challenger Spot

Gatorade Mission Control



YouTube Play (Promotion With the Guggenheim Museum)



Marketing, Tech, and Social Media Events: Week of June 21, 2010

June 20-26, Cannes Lions #canneslions #cyberjury #cannes (Live coverage at realtimecannes.com)
June 21, Ontario: iP3: iPhone iPad iPod Forum #ip3
June 21-24, Ottawa: Social Media for Government
June 22: San Francisco: Social Media & Branding Workshops
June 22-23, Atlanta: The Business of Wordpress
June 22-24, Santa Clara, California: Velocity Web Performance and Operations Conference #velocity
June 23, San Francisco: The B2B Search Strategy Summit
June 23-24, Boston: USENIX Web Apps 10 and the USENIX Tech Conference #usenix
June 24, OKC: The Get Social Conference #getsocial
June 24, Seattle: Deploy 2010 #deploy

To report a news story or event, or to recommend a book, blog, or video for next week, send a tweet to @michelletripp or label your tweet with #brandforward.

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The Search for Intelligent Life in the RSS Feed Black Hole:
Staying Informed Without Getting Sidetracked

June 14th, 2010 View Comments

startreklife
Sometimes when I click into my RSS reader, I feel like I’ve walked onto the bridge of the starship Enterprise. Racing through space with the warp drive cooking at ten. Little bits of light rushing past from all sides, each star system passing so quickly there’s no way to tell if there’s intelligent life worth stopping for. Or if it’s a barren wasteland I’d want to circumvent like a sector full of Borg.

This is life inside my RSS reader.

A vast unknown. Many wonderful things to discover. Many irrelevant time suckers. And more than a few cling-ons.

So while on a recent exploratory mission to uncover the mysteries that might be revealed under a pile of roughly 4,027 unread news stories, blog posts, and myriad YouTube memes it struck me that what I really needed was some sort of aggregator that can go down onto the planet while I sit up in the transporter room.

Something that can beam down to the surface and rifle and poke around all that content, while I wait for a specimen of intelligent life to magically materialize.

I mean really, they’ve got to have that, right?

Even Mashable’s wonderful “Latest News Updates” in my mailbox every day wasn’t exactly doing the trick. I didn’t necessarily need to know the top 10 Droid apps for drunken World Cup revelers, or how Google Pacman confused somebody’s grandmother in Dubuque.

What I needed was someone who’s committed to staying on top of the things that are driving the world fast forward, but with more of a marketing and advertising perspective. And I needed that someone to become my personal aggregator. I needed that someone to care about the point where technology and culture and brands and social media converge.

I needed this imaginary person to assemble the stuff that’s making an impact. The news that’s signaling change. The stories that are so thought-provoking it makes your head hurt. The stuff that if I overlooked, might cause me to miss a pivotal development, and initiate a planetary descent into irrelevance.

And while I was dreaming. On my fairy tale wish list I wanted this person to combine all these most important stories into a podcast I could listen to while I mill around in the kitchen on Monday mornings, or listen to on my iPhone while reading in bed at night.

I needed it and I needed it now!

Which of course led to my realization that it’s not fair to always expect someone else to do it. It’s not right to benefit from freebies like open-source platforms and creative commons photography and iPhone apps and spare pennies at the gas station if I’m not putting something valuable back into the jar.

That’s when I decided to keep digging through my RSS feeds and email newsletters and keep reading my admittedly old school print editions of Wired, Inc., Ad Age, and Fast Company, and I’ll keep pulling out the stories that are making a difference. And this time, I’ll try to make a difference, too.

The BrandForward Top 10 Podcast is the result. It’s the top ten stories every week from across the net, plus some added bonuses such as recommended TED talks, TV spots, video memes, hot apps, and must-read books and blog posts. An aggregation of my galaxy-class RSS feed with all the interplanetary static tuned out.

So as I continue to explore the outer reaches in a quest to write about the future of marketing, advertising, brands, technology, and social media, I’ll now start sharing the official captain’s log of my on-going adventure into the darkest recesses of that RSS black hole.

Find the latest podcast episode by clicking on the icon below or search “brandforward” on iTunes and subscribe!

The BrandForward Top 10 Podcast: Week of June 14th, 2010

June 13th, 2010 View Comments

podcastbwphoto1Did you miss anything last week? The BrandForward Top 10 Podcast assembles the top stories, video memes, TV spots, and interesting social media developments on the web. Everything is condensed into a news-style podcast, available on iTunes each Monday. To subscribe, search “brandforward” in the iTunes store.

Also included in the podcast are recommended TED talks, books, blog posts, and available white papers. The week’s upcoming tech and social media events are also listed, including the official Twitter hashtags. The podnotes below are filled with links and embedded video to make for easy one-stop access to the week’s most relevant marketing and social media content.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Please note: This embedded player is Flash-based. iPhone, iPod, and iPad users can access the podcast directly through the iTunes store.





Podnotes

10. General Motors Puts the Kibosh on “Chevy” Moniker.

9. Las Vegas Review-Journal Suing Bloggers.

8. Pepsi Teams With VC Group & Mashable to Support New Social Media Start-Ups.

7. AOL Changes Direction, Hires Hundreds of Journalists .

6. FTC Investigating Apple on Anti-Trust Allegations.

5. FBI Investigating AT&T iPad Account Breach.

4. The New York Times Bans the Word “Tweet” in News Stories.

3. Foursquare Announces New Rewards and Benefits for Badges.

2. Twitter Expected to Begin Selling Trending Topics.

1. DDB Creates Unique World Cup Reality-TV Promotion for Budweiser.


BrandForward Recommended: Books

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis






BrandForward Recommended: TED Talks

“Rory Sutherland: Sweat the Small Stuff”




“John Underkoffler points to the future of UI.”



This Week’s Apps to Watch

Google Goggles
It’s designed to allow users to snap a photo on their smart phone, and Google returns back results that identify the object, including buildings, landmarks, products, and in some cases even bar codes. The image recognition technology is also expected to be released as an API later this year, which means there are most likely a lot of interesting new apps in the works that will leverage that technology.

Topguest
Mashable’s Spark of Genius shows off a new app that lets users simultaneously check in with the top geo-location apps like Foursquare, GoWalla, and Loopt. Its design makes it easier to get credit and rack up points and badges without having to check in with every app. The name of the platform is Topguest. And it has its own loyalty rewards program as well. Mashable says the company will be adding new partnerships with major brands later this year.

Heineken
Heineken just launched a website in Ireland that allows users to design their own six-pack, It’s an application that resembles the NikeID footwear customization website. There’s a number of designs and subdesigns, plus you can add text and a photo. The bottles look pretty cool. The cost for a six-pack is $36 dollars US.


This Week’s Spots to Watch

Kraft “Macaroni and Cheese” from Crispin Porter + Bogusky




Detroit Public Schools from Leo Burnett




Dodge from Wieden+Kennedy



This Week’s Featured Blog Post:

I’d actually intended to feature a new blog post each week, but this time it’s a blog. Amber Naslund @ambercadabra and Tamsen McMahon @tamadear – two leaders in social media have started up a new blog called Brass Tack Thinking. They just launched it about a week ago. Check it out.


BrandForward Recommended: White Papers and Presentations

The Reality of the Working Woman: Her Impact on the Female Target Beyond Consumption
From Ad Age Insights. Free. Available online or in this week’s print edition of Ad Age.


YouTube Memes Worth Watching

Lego Felt Tip Printer

BP Spills Coffee and All Hell Breaks Loose




Social Media Revolution 2



Marketing, Tech, and Social Media Events: Week of June 14-21, 2010

June 14-17: Boston, MA. Enterprise 2.0. #e2conf
June 15-16: Wilmington, DE: Early Stage East. #earlystageeast
June 15-16, NYC: The Corporate Social Media Summit. #csm10
June 17: Washington DC: 140 Conference. #140conf
June 17, NYC: Untethered. #unteth
June 17th, Boston: Seth Godin Live in Boston. #sethbos (Thanks! @katjaib)

To report a news story or event, or to recommend a book, blog, or video for next week, send a tweet to @michelletripp or label your tweet with #brandforward.

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The BrandForward Top 10 Podcast: Week of June 7th, 2010

June 8th, 2010 View Comments

podcastbwphoto1Did you miss anything last week? The BrandForward Top 10 Podcast assembles the top stories, video memes, TV spots, and interesting social media developments on the web. Everything is condensed into a news-style podcast, available on iTunes each Monday. To subscribe, search “brandforward” in the iTunes store.

Also included in the podcast are recommended TED talks, books, blog posts, and available white papers. The week’s upcoming tech and social media events are also listed, including the official Twitter hashtags. The podnotes below are filled with links and embedded video to make for easy one-stop access to the week’s most relevant marketing and social media content.

Podcast

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Please note: This embedded player is Flash-based. iPhone, iPod, and iPad users can access the podcast directly through the iTunes store.


Podnotes

10. Yelp For iPhone Goes Head to Head With Foursquare.

9. Mashable’s Article About Blogger Demographics.

8. Foursquare Has Been Banned in China.

7. AT&T’s New Data Plans.

6. Twitter Introduces “You Both Follow” Tool.

5. The Next Silicon Valley.

4. Google’s New Twitter Ad Integration.

3. Yahoo and Facebook Accounts Connect.

2. Journalist Helen Thomas Fired by Hearst Newspapers.

1. Apple Unveils iPhone 4.


This week’s top internet-social media-marketing events:
WWDC. San Francisco
Social Media Summit. San Jose
Search Marketing Expo. Seattle
The H+ Summit at Harvard. Cambridge, MA
Digital Capital Week. Washington, DC
Making Media Connections Conference. Chicago
Internet Week New York. NYC
CM Summit. NYC
Mashable Media Summit 2010. NYC
ReadWriteWeb Real-time Web Summit. NYC
Made in NY Awards. NYC


This week’s must-read book is:
The Shallows: What the Internet is Doing to Our Brains, by Nicholas Carr






Today’s recommended TED talk is:
4Chan’s Christopher Poole in the “The Case for Anonymity Online.” 11 minutes


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