Consulting
Hi, I’m Michelle. I created The BrandForward Blog because of my passion for building brands and my love for bringing together strategy and creative. I’ve always been drawn to new technologies, new thinking, and new ways of doing things.
I see the convergence of marketing and social media as advertising’s renaissance. It’s an exciting time to be in the industry. There are practically no limits to the amazing things that can be created to move brands forward.
As social media emerges and changes the shape of marketing and advertising, brands have to approach their business and their relationships with the consumer in a much more dynamic, cultural, and cross-connective way. With new tools in the hands of consumers every day, it’s critical to stay on top of trends and social culture like never before.
What I Do
As a creative, strategist, and technologist, I merge the responsible marketing principles I’ve always believed in, with the reach, touch, and relevance of emerging media.
I develop marketing and advertising campaigns that integrate traditional and social media, with an emphasis on new ideas that strengthen brands, create evangelists, and turn affinity into revenue
and growth.
Contact me for more information.
The BrandForward Blog℠
The BrandForward Blog provides a fresh look at trends in marketing and advertising, technology and social media, with a focus
on how emerging technologies are changing the way brands connect with consumers.
Michelle Tripp is a 
creative director, brand consultant, and marketing
and social media strategist based in New York.