The BrandForward Blog

The BrandForward Blog℠ provides a fresh look at trends in marketing and advertising, technology and social media, with a focus on how social media and emerging technologies are moving the industry forward and changing the way brands connect with the consumer.

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The BrandForward Blog℠

The BrandForward Blog provides a fresh look at trends in marketing and advertising, technology and social media, with a focus
on how emerging technologies are changing the way brands connect with consumers.

Michelle Tripp is a
creative director, brand consultant, and marketing
and social media strategist based in New York.

PODCAST

The BrandForward Top 10: Week of July 26th, 2010

There will not be a BrandForward Podcast for July 26th or August 2nd, but will resume the week of August 9th. I won't be producing a show or posting due to the unexpected death of someone very close to me. I really appreciate everyone who's listening. Please feel free to take this time to catch up on previous podcasts. Thanks again for all your support. I really appreciate it.

VIDEO

Nissan Leaf iAd

Apple promised to revolutionize smart phone ads with its new iAd system, and the Nissan Leaf is one of the first examples. Each ad exists within the app, providing a seamless experience that doesn't require a browser. This video demonstrates the ad's content and user interface. Agency: TWBA/Chiat/Day, LA. Production Company: Mothership.

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