In addition to a background in marketing and advertising, I have experience as radio show host, voice-over artist, and presentation speaker. My topics cover marketing, branding, social media, consumer culture, and emerging technologies.
Each presentation topic can be presented in a session-style format (30-90 minutes) or as a full-day training program for agencies or small groups (6 hours). Combine your favorite sessions for a customized company retreat.
Developing Strategies That Work
Strategy is one of the most overused words in business, but ironically one of the least effectively utilized. This is an advanced presentation to help teams understand the purpose of strategy, the difference between good and bad strategies, and how strategy can effectively be used to make a difference and result in real growth. This presentation takes a deep dive into organizing strategies into strategy types for more focused and trackable initiatives.
10 Tools of the Social Media Swiss Army Knife
Is there a right way to approach social media? One of my most popular blog posts is now a featured presentation. Social media is at its most powerful when used as a multi-functional marketing tool. I’ll review the 10 ways to purpose social media and reinforce the importance of incorporating social media within the boundaries of a marketing plan. You’ll get an in-depth review of the top social media tools and best practices examples of how to use them.
Social Media: So Easy a Caveman Can Do It?
Just how easy is social media? Can anyone in the organization do it? What are the pitfalls of executing a social media program without a marketing and brand foundation? Or without branding supervision? I’ll dive deep into specific cases where missteps in social media damaged a brand, and explain the better course of action. Presentation focus is on structuring a social media team, mentoring new talent, and developing internal social media policy and guidelines that encourage responsible and effective employee social media activity.
Social Media Authenticity
Are there any boundaries in the Wild West of social media? I’ll explain how to use social media to build your brand while protecting your integrity. When is ghost tweeting acceptable? Should you hire someone to write your blog? Is it dangerous to broadcast your secret strategies and ideas? Or will sharing empower you? We’ll go into the pro’s and con’s of social media transparency and how doing it the right way can help build your community and your brand.
Building a Brand Customers Love
What is a brand and how do you identify and develop one? What are the most effective ways to connect with the consumer and make your product or service more meaningful and valuable? Does brand loyalty still exist? After more than a decade of analyzing brands and developing successful positioning strategies, I’ll share knowledge and insights into core values branding and explain the process for building a brand that resonates with the consumer at the deepest level and embraces the human need for connection to the brands in their life.
Awards Show Judging
Michelle has extensive knowledge of advertising categories and has served as an advertising awards judge for the American Advertising Federation in District 10. Michelle is available for judging with advance notice. Flights from LaGuardia, JFK, or Stewart International.